[Press Release] CJ ENM Showcases Virtual Production Technology in "A Bloody Lucky Day" at MIPTV

Leading entertainment company CJ ENM showcased its outstanding Virtual Production technology in its global hit series "A Bloody Lucky Day" at MIPTV 2024. Hosting a panel and screening session, audiences had the chance to delve into the behind-the-scenes use of the technology in the series, discovering how it optimized production quality and the benefits it offered, alongside footage from filming. They also engaged in a screening session to witness the outcomes of virtual production technology in "A Bloody Lucky Day".

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"A Bloody Lucky Day", produced by Studio Dragon, follows the suspenseful journey of an ordinary taxi driver entangled with a passenger who turns out to be a serial killer. The series filmed many road-driving scenes within the CJ ENM Studio Center using Virtual Production technology. The Virtual Production stage is a state-of-the-art facility adorned with large LED screens covering all walls 360 degrees and the ceiling. It incorporates various backgrounds necessary for video shooting on the LED screens, providing a cutting-edge facility for filming.

In "A Bloody Lucky Day", scenes where the taxi driver travels from Seoul to the countryside were filmed by changing the background screens according to the situation. Through the use of real-time, high-resolution LED background screens adjusted according to the camera's depth and position, scenes resembling cars driving on the road were realistically depicted.

Soon-gyu Choi, the producer of Studio Dragon and in charge of "A Bloody Lucky Day", stated, ""A Bloody Lucky Day" is a case where we achieved both shortened shooting time and high video quality through virtual production. We were free from external factors such as road control or weather changes, and we could install shooting equipment more freely than conventional methods, enabling various directions. Moreover, the time required for post-production work could be significantly reduced".

Hyunoh Choi, the VFX Supervisor at CJ ENM, said, "We are pleased to be recognized in a global market where industry expertise and professionals gather and to have the opportunity to discuss the integration of virtual production technology in K-content. CJ ENM will continue to showcase more K-content using our innovative production capabilities".

Sehee Jang, the Head of Global Marketing at CJ ENM, said, "The series has attracted considerable attention even before its release, notably at the Busan International Film Festival. Following its launch, the spotlight has further intensified on its lead actors and directorial excellence, generating widespread interest among global audiences. Numerous inquiries are pouring in regarding CJ ENM's virtual production technology and CJ ENM Studio, indicating an expansion of future partnerships for upcoming K-contents".

Meanwhile, "A Bloody Lucky Day" can be streamed on TVING in Korea and Paramount+ globally. It is licensed by Paramount Global Content Distribution outside Korea, Japan, and Taiwan.