[Press Release] CJ ENM secures First Format Deal with Vietnam's IPTV & OTT Services FPT Play

("MY BOYFRIEND IS BETTER", Courtesy of CJ ENM)

Leading entertainment company CJ ENM announced a groundbreaking unscripted format deal with Vietnam's leading IPTV & OTT services, FPT Play. This partnership marks the first format licensing agreement between CJ ENM and FPT Play, setting the stage for an exciting collaboration that promises to bring innovative content to Vietnamese audiences.

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Under this landmark deal, FPT Play has acquired the format rights for two of CJ ENM's hit shows, MY BOYFRIEND IS BETTER and Wedding Fighters. The collaboration is a significant milestone for both parties and underscores their mutual commitment to delivering high-quality, engaging content.

This partnership between CJ ENM and FPT Play represents a significant step forward in the international expansion of Korean content. By adapting these popular formats for the Vietnamese market, CJ ENM and FPT Play are not only promoting cultural exchange but also paving the way for more collaborative ventures in the future.

("MY BOYFRIEND IS BETTER", Courtesy of CJ ENM)

Originally aired on CJ ENM's affiliate music channel Mnet in March 2022, MY BOYFRIEND IS BETTER is a unique singing and high-stakes battle show where girlfriends showcase their boyfriends' singing talents. Through a series of vocal stages, each couple competes for the title of best singer, with girlfriends placing wagering on performances. The show combines entertainment with a strategic game element, making it a hit among viewers.

Continuing the excitement of two previous remakes, performed by Thailand's Workpoint TV and Brazil's Globo, MY BOYFRIEND IS BETTER is scheduled to premiere on FPT Play in the latter half of this year, bringing its exciting mix of music, competition, and romance to a new audience.

("Wedding Fighters", Courtesy CJ ENM)

Wedding Fighters, which aired on CJ ENM's K-Content channel tvN in July 2023, presents a compelling challenge for couples on the brink of marriage. With a prize of 290 million won ($290K) at stake, couples are tested through extreme missions that assess their physical and mental fortitude, all in the pursuit of securing funds for their future together. This show addresses the financial burdens that often deter couples from getting married, offering them a chance to overcome these obstacles in a test of love and partnership.

FPT Play aims to launch Wedding Fighters in the second half of the year, offering viewers a unique blend of reality competition and heartfelt storytelling.

"We are excited to collaborate with FPT Play, a leader in Vietnam's IPTV & OTT landscape, to introduce these beloved formats to a new audience", said Sebastian Kim, the Director of CJ ENM's International Content Sales. "This deal exemplifies our commitment to bringing innovative and relatable content to viewers worldwide, and we look forward to the opportunities this partnership will further address".