[Press Release] CJ ENM's "Street Woman Fighter 2" records over 300 million accumulated viewership on YouTube

Published on 2023/10/15

CJ ENM's affiliate music channel Mnet's K-POP dance competition show, Street Woman Fighter is creating an unprecedented global sensation.

Street Woman Fighter (SWF), first launched in 2021, is the dance crew reality survival show that features 8 female dance crews, representing South Korea, which compete to be the No.1 dance team.

Creating a remarkable syndrome, the show successfully turned the dancers; Aiki (HOOK), Monika (PROWDMON), Honey J (HolyBang), Lee Jung (YGX), GABEE (LACHICA), and more, into Korea's top celebrities, while being recognized as the best title of the year by recording the most viewed content throughout 7 consecutive weeks amongst 15-39 years old target audiences. The show was also ranked on the 1st place for its content influence rate for 8 consecutive weeks, which broke all the previous records. Further highlighting the cast's heartfelt friendship and bond that overwhelm the fierce competition setting, Street Woman Fighter was awarded the "Best TV Entertainment Show" at the 58th Baeksang Arts Awards.

The 2nd season of Street Woman Fighter stars 8 strongest dance crews with a larger competition scale. Along with some of the most well-known Korean dance crews; 1MILLION, BEBE, Deep N DAP, LADYBOUNCE, MANNEQUEEN, and WoLF'Lo, the global dance crews; JAM REPUBLIC, TSUBAKILL, are also participating the show, reinforcing the show's gigantic competition scale.

Street Woman Fighter 2 is creating an unprecedented global sensation. The show has ranked 1st place on CJ ENM's OTT platform TVING's real-time viewership rate while being named as the most viewed content throughout 5 consecutive weeks amongst 15-39-year-old target audiences. After the end of each episode, the real-time trend on "X" is filled with keywords related to Street Woman Fighter 2, reaching approximately 660 million tweets worldwide. A month after the show's official release, every video regarding Street Woman Fighter 2, published on the YouTube channel, has recorded over 300 million viewing counts, reflecting the show's popularity. Among all the videos, the "Mega Mission" videos of 7 dance crews, which are evaluated based on the global audience review, have been listed in the 1st to 3rd places of YouTube Trending, proving the show's global influence.

Sehee Jang, the Head of Marketing at CJ ENM, stated, "K-POP has now become a mainstream global culture that everyone enjoys. Illuminating the global interest, associated with K-POP and K-Dance, Street Woman Fighter 2 clearly is a highly valued content, which can be strongly marketed to entice global fans' attention. As the show is produced based on the well-made format structure, it can be adapted to various regions to be localized and remade, which in Korea has been franchised as Street Man Fighter, Street Dance Girls Fighter, Be Mbitious, and many more".