[Press Release] CJ ENM Announces Successful Global Pre-Screening Events for "Tale of the Nine Tailed 1938" in Thailand, the Philippines, and South Korea

Published on 2023/05/21

(The Global Pre-Screening Event of "Tale of the Nine Tailed 1938" in Bangkok, Thailand)

Leading entertainment company CJ ENM's highly anticipated new series, "Tale of the Nine Tailed 1938", was recently pre-screened in Thailand, the Philippines, and South Korea, ahead of its official premiere. The successful pre-screening events highlighted the partnership collaboration between CJ ENM and Prime Video and signaled a commitment to the continued global marketing efforts of the two giants.

The global pre-screening events held in Bangkok and Manila, hosted by Prime Video, welcomed K-drama fans, influencers, and major local press outlets in each country, with the events taking place in prestigious locations such as "The House on Sathorn" in Thailand and "Salon de Ning at The Peninsula Manila" in the Philippines on May 5th.

The pre-screening events included videos of the cast, including "Shout-Outs" to event attendees, "Ask Us Everything", and the first episode of the series, as well as various activities such as a "360 Photo Shoot" and a "Lucky Draw Event" that awarded attendees with signed posters of the actors.

Prior to the events held in two regions, the event was also held locally at Seoul, hosted by CJ ENM, where fans were invited to the screening, and even got to meet the actors and the director of the series on May 3rd.

The series, produced by CJ ENM's production powerhouse Studio Dragon, is a sequel to Tale of the Nine Tailed, and follows the story of Lee Yeon (Lee Dong-wook), a nine-tailed fox who goes back in time to 1938 to help his sinful younger brother, Lee Rang (Kim Beom), with his reincarnation. The series explores their relationship and how it has changed over time.

The main cast members, Lee Dong-wook, Kim So-yeon, Kim Beom, and Ryu Kyung-soo, expressed their gratitude to the fans in Thailand and the Philippines, and their excitement for the series, and commented "We weren't able to be there unfortunately, but we are glad to at least welcome all of you through this video. We wish every one of you enjoy watching the 1st episode of "Tale of the Nine Tailed 1938", and we hope we can meet in the further future".

CJ ENM's head of global marketing, Sehee Jang, expressed her excitement about the success of the events and the partnership between CJ ENM and Prime Video, saying "We are very excited to hear that the global fans genuinely enjoyed the pre-screening of the 1st episode and showed their high expectations for the show in general through these events. We are also genuinely grateful to the Prime Video team for holding this amazing global event. To further facilitate interactions between global fans and CJ ENM's well-made K-drama, just as "Tale of the Nine Tailed 1938", we will devote ourselves to supporting the global marketing activities of our global partners".

"Tale of the Nine Tailed 1938" is airing on CJ ENM's No.1 K-content channel tvN and OTT TVING in South Korea and exclusively on Prime Video outside of Korea. The first episode received ratings of 7.3% (Nielson Korea) in South Korea and ranks #1 on Prime Video in 6 countries (Thailand, the Philippines, Taiwan, Vietnam, Indonesia, and Cambodia), according to Flixpatrol.

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"Tale of the Nine Tailed 1938" is directed by Jo Nam-hyung, Kang Sin-hyo, written by Han Woo-ri, and features Lee Dong-wook, Kim So-yeon, Kim Beom, Ryu Kyung-soo, Hwang Hee, Kim Yong-ji. Broadcasting information in Korea: 2023/05/06~Now airing, Sat, Sun 21:20 on tvN.

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