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Gong Yoo in army, Rises Korean wave star after "Coffee Prince" airs in Asia

2008/03/13 Source

Gong Yoo has risen as a Korean wave star of the new generation.

After "Coffee Prince" aired in Japan, China, and Taiwan, Gong Yoo's popularity has soared and he is receiving the spotlight as the top Korean wave star of this year.

It has been known that it has gained so much popularity in Japan that it will be moved from cable channels to public channels. Also, a recent photo book of Gong Yoo published in Japan has been reprinted after being sold out.

Also, the cover stories or cover model of many local Korean wave magazines are being edited to revolve around Gong Yoo.

His popularity in China is also hot. Thanks to viewers who have fallen into Gong Yoo's charm, his past dramas are receiving the spotlight and are forming a new market.

All the attention from overseas is reaching Gong Yoo, who is in the army. Somehow, these overseas fans found out his address, and there are piles of fan letters from various countries.

It is only unfortunate for him and for his entertainment company that they cannot give feedback to such warm reception overseas. In the light of previous Korean wave stars, we can only imagine millions of dollars of import if only he was able to foster his popularity through promotions and commercials.

However, it is a grateful thing that although he is in the army, his popularity is actually growing. From the viewpoint of Officer Gong Yoo, it seems he can throw away the worries of coming back into the entertainment industry after getting out of the army and serve lightheartedly.

Also, other stars from "Coffee Prince" are also taking advantage of the popularity.

One of the three men from "Coffee Prince", Lee Eon, is preparing for a fan signing event in Japan. The other lead character Lee Sun-kyun is planning to visit Japan to promote "White Tower" with Kim Myung-min. It is expected that even "Coffee Prince" fans will gather, and the expectation is growing.

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