Samsung Extends Olympic Sponsorship Until 2028

Published on 2018/12/09 | Source

Samsung executives and International Olympic Committee officials pose at a partnership signing ceremony in Seoul on Tuesday. From left, Ko Dong-jin, the head of Samsung's mobile division, Samsung chief Lee Jae-yong, IOC President Thomas Bach and IOC Marketing Commission Chair Tsunekazu Takeda.

Samsung has extended its partnership with the International Olympic Committee until 2028 from the current 2020.

The announcement was made at a signing ceremony in Seoul on Tuesday.

Samsung will continue to support the 2022 Winter Olympics in Beijing, the 2024 Olympic Games in Paris, the 2026 Winter Olympics and the 2028 Olympic Games in Los Angeles as a partner in the wireless communications and computing equipment category.

Samsung first partnered with the IOC as a local sponsor at the 1988 Seoul Olympics, and has been a worldwide Olympic partner since the 1998 Nagano Winter Olympics.

"The agreement includes the right to promote cutting-edge technologies such as augmented reality, artificial intelligence and virtual reality", a Samsung spokesperson said.