OCN Builds a Family Brand, Creates Targeted and Customizable Strategies

CJ ENM's Channel CGV and Super Action will be rebranded to OCN Movies and OCN Thrills respectively and will establish the family brand of the No.1 Storytainment Channel, OCN.

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On the 1st, CJ ENM's Channel CGV and Super Action changed their channel names to 'OCN Movies' and 'OCN Thrills' respectively. Not only does it differentiate the concept of each channel by changing its channel name and rebranding, but it also seeks to strengthen its competitiveness as a family brand of the No.1 Storytainment Channel, OCN, based on its unique genre product brand's core capabilities.

First of all, OCN, which introduced the original block expansion and the first format of 'Dramatic Cinema', combining movies and dramas, last year, will present works of original stories that reject the cliché in 2020, as targets for its robust and active "Contents For Me" (people who actively consume contents for themselves). The slogan "Revolution of Story" following last year's "Revolution of Characters" will prepare OCN with more intense character than ever before. Original dramas such as "Tell Me What You Saw" and "Rugal", its most recent works, are receiving an enthusiastic response from genre film hardcore fans, and so are 'Dramatic Cinema' works, such as "Team Bulldog: Off-duty Investigation" and "Search".

OCN Movies, Korea's No.1 Movie Curation channel with the slogan of "Beyond Movies", will then present the "OCN Movies Monthly Theme Exhibition", which will select themes that reflect trends and introduce movies, aiming at "Contents Home Healing", that targets people binge-watching and leisure at home. The theme of March, which will open the first pitch, is "K-Movie Hive". The theme will allow proper confirmation of the status of elevated Korean films through Bong Joon-ho's "Parasite", which swept leading film festivals such as the Golden Globe Awards, the Cannes Film Festival and the Academy Awards. There will be a showing of a large number of Korean films that attracted 10 million viewers and Korean films that won recognition at home and abroad, including Bong Joon-ho's signature films "Memories of Murder" and "Snowpiercer". That being said, the "OCN Movies Monthly Theme Exhibition" will visit movie-loving viewers with different themes every month.

OCN Thrills, Korea's only channel specializing in genres under the slogan "Wake Up the Heart", will then present various latest genre content as well as compilations for young binge-watching people (who watch TV programs in a short period of time). For young audiences who enjoy thrills, certification and expansion, it is expected to organize various genres of content, including the first TV airing of popular foreign series, genre movies, and original OCN and 'Dramatic Cinema' works. For the first time on TV, the local critically acclaimed supernatural mystery "Emergence" and the controversial film "Blumhouse's Truth or Dare" will be featured. The collection of colorful works and compositions that will target viewers' taste of binge-watching is expected to provide them with a never-to-be-bored type of viewing pleasure.