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LEE Byeong-heon, JUNG Ji-hoon (Rain) Come to U.S. TV

Two of Korean cinema's top stars are to host a Discovery Channel documentary series on the rise of Korean pop culture titled 'Hip Korea'. LEE Byeong-heon ("The Good, the Bad, the Weird") and JUNG Ji-hoon (Rain, "I'm a Cyborg, But That's OK") will each host an episode that will be broadcast globally on the Discovery Network in 2009.

The airings should enhance the already popular leads' star-appeal and recognition, particularly in the U.S., where both actors are appearing in Hollywood blockbusters. LEE is cast as Storm Shadow in the upcoming G.I. Joe movie, while Rain has already appeared in the Wachowski brothers' Speed Racer and will make his Hollywood leading role debut in the upcoming Wachowski-produced Ninja Assassin.

'Hip Korea' will be broadcast in two episodes. The first, 'Seoul Vibes', has JUNG guiding audiences through Seoul hot spots Hongdae, Cheongdam-dong, and the Cheonggye stream. The second, 'Seoul Savvy', hosted by LEE, visits the up-market Apgujeong district, and the arts and crafts zones of Insa-dong and Samcheong-dong.

Production of these 45-minute documentary segments were supported by the Seoul Metropolitan Government. Previous segments in the Discovery series focused on Hong Kong action star Jackie Chan and director John Woo. The series is set to launch in January on Discovery Networks worldwide.

Nigel D'Sa (KOFIC)

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