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Hyundai Wins Brand of the Year at Red Dot Design Award

Hyundai has been named Brand of the Year at this year's Red Dot Design Award.

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The Red Dot Award, which is awarded by the Design Zentrum Nordrhein Westfalen in Germany, is one of the world's three most prestigious design prize along with the International Forum Product Design Award and the International Design Excellence Awards.

Brand of the Year is given to the brand that has shown the most innovative design.

Hyundai swept a total of nine awards this year for its hydrogen-fueled Nexo and compact Kona as well as the showroom for its luxury brand Genesis in Gangnam, Seoul.

Red Dot CEO Peter Zec said Hyundai "performs convincingly not only with its well-designed cars but also with elaborate communication design".

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