[HanCinema's News] Studio Dragon Has Impressive First Quarter Performance
By William Schwartz | Published on
On May 6th, a financial report released about Studio Dragon confirmed an exceptional quarter for the drama production company. With "Vincenzo" as its tentpole product, Studio Dragon posted earnings of fifteen million dollars. This was despite a slight decrease in expenditures, to the tune of 2.7%. By contrast, earnings were up by 53.6% compared to the first quarter of 2020.
The other three Studio Dragon projects of note in the first quarter were "True Beauty", "Mr. Queen", and "Navillera". While "Mr. Queen" had similarly strong ratings as "Vincenzo" the other two dramas have performed much more weakly in that department. Nevertheless, "True Beauty" and "Navillera" have done quite well on streaming services, particularly with younger viewers, which have seen a major upswing during the COVID-19 pandemic.
The boosted performance marks a success for Studio Dragon's attempt to establish itself internationally. "Vincenzo" has done exceptionally worldwide via Netflix, and will continue to post strong earnings well into the second quarter. A representative for Studio Dragon has said their current strategy is to focus on quality rather than cost, a possible reference to the high expense of "Arthdal Chronicles" which while successful required significant investment compared to Studio Dragon's current offerings.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com. He also has a substack at williamschwartz.substack.com where he discusses the South Korean film industry in broader terms and takes suggestions for future movies to review.