[HanCinema's News] Sok Sukku Tops Brand Reputation Report
By William Schwartz | Published on
The latest iteration of the Brand Reputation Report has confirmed that actor Son Sukku, with a regular role in "My Liberation Notes" and another in "The Roundup" as the villain, is the best known South Korean actor of the moment. The big data analysis comes courtesy of the Brand Reputation Index, and was conducted from May 5th to June 5th. The last Brand Reputation Report was only a week ago. Kang Soo-yeon led the previous survey mostly due to her sudden surprising death.
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The newer one is thus more appropriate to ongoing trends in the South Korean entertainment industry. The Brand Reputation Report lists Son Sukku as having over 4.3 million references in the surveyed social media. Lee Byung-hun and Shin Min-a of "Our Blues" were in second and third place with over 2.6 million references and 2.4 million references respectively. Overall over 57 million pieces of social media were analyzed to arrive at these conclusions.
Written by William Schwartz
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Portland metropolitan area. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.