On Tuesday May 14th "Miss and Mrs. Cops" passed the latest Avengers film to briefly become the number one film at the South Korean box office for that day. That position was quickly lost thanks to the appearance of "The Gangster, The Cop, The Devil" on May 15th, but at over 800,000 admissions "Miss and Mrs. Cops" has been doing decently enough.
Part of these numbers stem from an online spiritual support campaign. Because "Miss and Mrs. Cops" is a mainstream film where the leads are explicitly women, some people have felt that to better support women's representation in South Korean film, they should reserve tickets even if they're too busy to go, thus sending a message that there is a market for such films.
This campaign actually started with "Miss Baek" from last year, a smaller scale film with limited marketing. It's difficult to say how much effect the campaign has actually had. The campaign has received criticism as the notion that a movie should be supported solely because of the gender of the leads, absent any other relevant qualities, is absurd.
Written by William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea since 2011. Started out in Gyeongju, then to Daegu, then to Ansan, then to Yeongju, then to Seoul, lived on the road for HanCinema's travel diaries series in the summer of 2016, and is currently settled in Anyang. Has good tips for utilizing South Korea's public bus system. William Schwartz can be contacted via email@example.com.
"[HanCinema's News] "Miss and Mrs. Cops" Given Spiritual Support at Box Office"
by HanCinema is licensed under a Creative Commons Attribution-Share Alike 3.0 Unported License.
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