[HanCinema's News] Lighter Featured in "Vincenzo" Sells Out Inventory
By William Schwartz | Published on
A new round of official "Vincenzo" lighters has sold out of its current run. The lighters are a collaboration between Studio Dragon, Cheil marketing, and Zippo Manufacturing. The lighters in question are reproductions of the one used by Song Joong-ki's character in the famous extended opening scene of the drama about an Italian mafia lawyer. The reservation period, which began on May 14th, was set to end this coming June 1st. But the lighters had sold out by May 19th. They cost around thirty-five dollars.
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This follows a previous production run which began on May 4th and likewise sold out long before hitting the May 23rd deadline. The product is a result of Chaeil's attempts to focus on a responsive marketing strategy for "Vincenzo" branded products based on fan interest. The company is also selling a perfume based on the drama, which is currently undergoing a similar reservation run that started on May 20th, will end on June 24th and has not yet sold out.
Written by William Schwartz
William Schwartz
Staff writer. Has been writing articles for HanCinema since 2012, having lived in South Korea from 2011 to 2021. He is currently located in the Portland metropolitan area. William Schwartz can be contacted via william@hancinema.net, and is open to requests for content in future articles.