France Telecom and Deauville Festival to present Asian films on cell phones

France Telecom subsidiary Orange™ has teamed up with the 12th Deauville Asian Film Festival (March 10 to 14, 2010) to showcase Asian cinema on its service portals. Films to be screened include a focus on Korean maverick auteur Kim Ki-duk plus two popular Korean features. Orange™ is the ISP and mobile network operator for the telecom giant's over 189 million customers.

Continuing a partnership it began with the festival in 2009, the Orange cinéma séries channels will screen KIM's masterpiece "Address Unknown" (2001) and the Buddhist themed "Spring, Summer, Fall, Winter... And Spring" (2003) along with Lee Jeong-hyang's rustic-nostalgia-piece "The Way Home" (2002) and Lee Joon-ik's saucy period-hit "The King and the Clown" (2005).

Other spotlights in the series include Japanese director Miike Takashi and Hong Kong's Johnnie To. Orange™ is involved in film distribution through its coproduction arm Studio 37, pre-purchasing films in production, and screening world cinema through its VoD services, TV packages and the five channels from its Orange cinéma séries package.

Nigel D'Sa (KOFIC)

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