Exports of Broadcasting Programs Up 72.8% in 2005
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The exports of broadcasting programs in 2005 recorded a drastic increase from the previous year.
According to the Korean Broadcasting Institute (KBI) on Mar. 13, the total exports of broadcasting programs in 2005 recorded 123,493,000 dollars, up 72.8% from the previous year, while imports recorded 36,975,000 dollars last year, up 18.9% from the previous year, showing an excess of exports over imports by more than threefold.
Amid the record increase in the export volume, the unit price of each export item also recorded a dramatic increase, while that of each import item showed a decline.
The unit export price per item significantly increased to 4,349 dollars last year from 3,455 dollars in 2004, enhancing the country's export competitiveness. But the unit import price per item dropped to 2,750 dollars last year from 4,152 dollars in 2004.
In terms of each broadcasting media sector, terrestrial broadcasting networks accounted for 92% of the total export volume last year, while the program providers of cable TV and satellite networks accounted for a mere 8% of the total exports. In regard to imports, terrestrial networks accounted for 34% of the total import volume, while the program providers of cable TV and satellite networks made up 66%. This shows an imbalance in export and import volumes for each media organization, with terrestrial networks recording an increase in exports and cable TV and satellite networks showing increased imports.
In terms of genres, TV dramas accounted for 92.0% of the total export volume on the back of the consistent hallyu boom in the East Asian region. But the exports of documentaries and music and entertainment programs showed only a slight increase of 5.3% over the previous year.
The exports were found to be lopsided toward a few Asian regions. The exports to a select few East Asian countries occupied as much as 95.3% of the total volume, including Japan (60.1%), Taiwan (11.4%), China (9.9%) and the Philippines (3.7%).
Exports to new markets such as the Philippines, Thailand, Cambodia, Mongolia, Uzbekistan and Russia showed an increase despite the increase in export prices. New markets in non-East Asian markets have also been developed, with the country's export markets being expanded to South America, the Middle East, India and Tanzania.
In terms of imports, foreign films accounted for 46.4%, followed by animated films (15.2%).
As for the sources of imports for broadcasting programs, the United States topped the list with a 62.5% market share, followed by Japan (18.4％), Britain (6.9%), China (2.0%), Canada (2.0%) and France (1.8%).
Meanwhile, the exports of broadcasting programs over the past seven years have shown a rapid increase rate of 42% on average. The export-import ratios were 1:0.87 in 2002, 1:0.67 in 2003, 1:0.44 in 2004, and 1:0.30 in 2005, showing a higher increase rate of exports compared to imports over the years.
A KBI official said, "The increase rate of exports is expected to keep rising due to a greater diversity and better quality of broadcasting programs based on a freer production system and the government's aggressive export policy. Imports are also expected to keep increasing on the strength of the launching of new channels, and the fierce competition between program providers in terms of viewer ratings and prices".
According to the Korean Broadcasting Institute (KBI) on Mar. 13, the total exports of broadcasting programs in 2005 recorded 123,493,000 dollars, up 72.8% from the previous year, while imports recorded 36,975,000 dollars last year, up 18.9% from the previous year, showing an excess of exports over imports by more than threefold.
Amid the record increase in the export volume, the unit price of each export item also recorded a dramatic increase, while that of each import item showed a decline.
The unit export price per item significantly increased to 4,349 dollars last year from 3,455 dollars in 2004, enhancing the country's export competitiveness. But the unit import price per item dropped to 2,750 dollars last year from 4,152 dollars in 2004.
In terms of each broadcasting media sector, terrestrial broadcasting networks accounted for 92% of the total export volume last year, while the program providers of cable TV and satellite networks accounted for a mere 8% of the total exports. In regard to imports, terrestrial networks accounted for 34% of the total import volume, while the program providers of cable TV and satellite networks made up 66%. This shows an imbalance in export and import volumes for each media organization, with terrestrial networks recording an increase in exports and cable TV and satellite networks showing increased imports.
In terms of genres, TV dramas accounted for 92.0% of the total export volume on the back of the consistent hallyu boom in the East Asian region. But the exports of documentaries and music and entertainment programs showed only a slight increase of 5.3% over the previous year.
The exports were found to be lopsided toward a few Asian regions. The exports to a select few East Asian countries occupied as much as 95.3% of the total volume, including Japan (60.1%), Taiwan (11.4%), China (9.9%) and the Philippines (3.7%).
Exports to new markets such as the Philippines, Thailand, Cambodia, Mongolia, Uzbekistan and Russia showed an increase despite the increase in export prices. New markets in non-East Asian markets have also been developed, with the country's export markets being expanded to South America, the Middle East, India and Tanzania.
In terms of imports, foreign films accounted for 46.4%, followed by animated films (15.2%).
As for the sources of imports for broadcasting programs, the United States topped the list with a 62.5% market share, followed by Japan (18.4％), Britain (6.9%), China (2.0%), Canada (2.0%) and France (1.8%).
Meanwhile, the exports of broadcasting programs over the past seven years have shown a rapid increase rate of 42% on average. The export-import ratios were 1:0.87 in 2002, 1:0.67 in 2003, 1:0.44 in 2004, and 1:0.30 in 2005, showing a higher increase rate of exports compared to imports over the years.
A KBI official said, "The increase rate of exports is expected to keep rising due to a greater diversity and better quality of broadcasting programs based on a freer production system and the government's aggressive export policy. Imports are also expected to keep increasing on the strength of the launching of new channels, and the fierce competition between program providers in terms of viewer ratings and prices".
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