Culture Ministry to push exchanges with emerging markets
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The Culture and Tourism Ministry said yesterday it will increase cultural exchanges with key emerging countries known as BRICs in a bid to strengthen the country's edge in the entertainment sector.
In a news briefing outlining key projects for 2006, top ministry officials said Korea will pay special attention to BRICs, referring to Brazil, Russia, India and China. A host of other measures including the formation of a 300 billion won culture fund and a plan to attract as many as 900,000 Chinese tourists were also unveiled.
"Korea will push for establishing cultural centers in BRICs nations whose influence in the global market is fast growing", Vice Culture Minister Ryu Jin-ryong told reporters.
Field research to find new market demands for cultural content will be conducted in Brazil, whose entertainment industry is valued at $10 billion, and more exchanges of ballet and liteature rwill be promoted with Russia.
Korea is now keen on promoting and exporting its pop culture products, including the much-touted "Korean Wave" movies and television dramas. BRICs nations are deemed ideal for absorbing Korea's new cultural products.
With Brazil's entertainment market expanding at 6 percent a year, Russia is also witnessing hyper growth of 18.3 percent per year in its movie industry, according to Pricewaterhouse Coopers's Global Entertainment and Media Outlook. India's film market, known for its vibrant Bollywood productions, is also exploding with some 100 new theaters popping up across the nation, and China's media and entertainment market is seeing an annual growth of 25.2 percent.
The ministry said Korea's cultural center in Beijing will be transformed into the culture and tourism center in October this year, and the cultural centers will debut in Shanghai and Moscow by the end of the year as part of efforts to focus on BRICs. The cultural centers for Brazil and India will be established in 2007.
On the domestic cultural areas, the ministry said it would put emphasis on narrowing the gap between the cultural haves and have-nots by earmarking 53.3 billion won for the related projects.
In detail, the ministry will help provide books, stage cultural performances and offer education programs to those who have been sidelined - the handicapped, the elderly and foreign workers. Financial support will be also provided to regional culture centers, museums and art galleries.
The culture fund is one of the key initiatives among top policymakers at the ministry. The fund designed to promote small- and medium-sized companies in the cultural sector will start with 50 billion won in the second half of this year and will expand to handle 300 billion won by 2011.
To celebrate the 120th anniversary of establishing diplomatic relations between Korea and France, the ministry said it will help stage a variety of cultural events including a state-owned "Korea Fantasy" troupe and a Korean film festival.
In a news briefing outlining key projects for 2006, top ministry officials said Korea will pay special attention to BRICs, referring to Brazil, Russia, India and China. A host of other measures including the formation of a 300 billion won culture fund and a plan to attract as many as 900,000 Chinese tourists were also unveiled.
"Korea will push for establishing cultural centers in BRICs nations whose influence in the global market is fast growing", Vice Culture Minister Ryu Jin-ryong told reporters.
Field research to find new market demands for cultural content will be conducted in Brazil, whose entertainment industry is valued at $10 billion, and more exchanges of ballet and liteature rwill be promoted with Russia.
Korea is now keen on promoting and exporting its pop culture products, including the much-touted "Korean Wave" movies and television dramas. BRICs nations are deemed ideal for absorbing Korea's new cultural products.
With Brazil's entertainment market expanding at 6 percent a year, Russia is also witnessing hyper growth of 18.3 percent per year in its movie industry, according to Pricewaterhouse Coopers's Global Entertainment and Media Outlook. India's film market, known for its vibrant Bollywood productions, is also exploding with some 100 new theaters popping up across the nation, and China's media and entertainment market is seeing an annual growth of 25.2 percent.
The ministry said Korea's cultural center in Beijing will be transformed into the culture and tourism center in October this year, and the cultural centers will debut in Shanghai and Moscow by the end of the year as part of efforts to focus on BRICs. The cultural centers for Brazil and India will be established in 2007.
On the domestic cultural areas, the ministry said it would put emphasis on narrowing the gap between the cultural haves and have-nots by earmarking 53.3 billion won for the related projects.
In detail, the ministry will help provide books, stage cultural performances and offer education programs to those who have been sidelined - the handicapped, the elderly and foreign workers. Financial support will be also provided to regional culture centers, museums and art galleries.
The culture fund is one of the key initiatives among top policymakers at the ministry. The fund designed to promote small- and medium-sized companies in the cultural sector will start with 50 billion won in the second half of this year and will expand to handle 300 billion won by 2011.
To celebrate the 120th anniversary of establishing diplomatic relations between Korea and France, the ministry said it will help stage a variety of cultural events including a state-owned "Korea Fantasy" troupe and a Korean film festival.
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