2013 SEOUL AUTO SALON

Published on 2013/08/04 | Source

2013 SEOUL AUTO SALON: Everything about Car Aftermarket – 1. A Vibrant Exhibition

The 2013 SEOUL AUTO SALON Exhibition, held at Seoul COEX for 11–14 July, showcased trends in the automotive aftermarket from customization to maintenance. The exhibition was sponsored by the Seoul Auto Salon Organizing Committee and hosted by Seoul Messe Inc.

The event also supported exhibitors' business and export sales with a product merchandising session promoting new domestic and overseas market opportunities.

With around 150 auto-related exhibitors the show is the largest of its type in Korea. Its 700 booths such as tuning goods, exterior goods and car accessories booths attracted both the general public and trade buyers with a wide variety of high technology and uniquely designed products on display.

The number of visitors to the Seoul Auto Salon has grown year on year since its launch in 2003 and last year the cumulative total reached 800,000. Without doubt this year's event was as popular and exciting as ever.

The show was the perfect opportunity for car enthusiasts to keep up with industry trends and get a firsthand look at some impressive and unusual vehicles. The wide range of displays at the event included not only custom parts and auto accessories, but also high-performance vehicles, custom cars and RVs.

The rare vehicles on display, including muscle cars, classic cars, RVs and supercars, proved a huge hit, with crowds packing the exhibition and snapping pictures. The vehicles on show featured not only custom bodywork but also interiors customized with equipment such as speakers and DJ stations.

A variety of other events were also held to attract visitors including a bubble carwash and auto film show.

The opportunity to see the latest developments and trends in customization and the auto aftermarket, plus the variety of promotional events held at the show definitely made the exhibition one of the most successful yet.

Next week, we will take a closer look at some of the companies participated in the 'Seoul Auto Salon 2013' and the recent trends in the auto aftermarket industry.