[Press Release] "Pyramid Game" brightens up SERIES MANIA 2024 with its successful European Premiere

Published on 2024/03/24

(Courtesy of CJ ENM)

Leading entertainment company CJ ENM's "Pyramid Game" was successfully presented at SERIES MANIA 2024. The title was invited as the only K-Content to be showcased during the "Special Screening" section and had its primary European premiere. The 1st and 2nd episodes were introduced to the audiences at one of the biggest theaters in France, Lille; "UGC Ciné Cité Lille (Theatre 1)" on March 19th (TUE). With a total of 408 people coming to the screening, the series got the biggest round of applause from audiences.

Co-produced by Film Monster and CJ ENM STUDIOS, and presented by TVING and Paramount+, "Pyramid Game" is a young-adult thriller drama, revolving around Seong Soo-ji, a newcomer to Baekyeon Girls' High School, who gets introduced to a ranking system that chooses outcasts via secret vote. The show focuses on addressing and criticizing realistic issues regarding school violence, which can be deemed as an invisible hierarchical "pyramid".

(Hannah Suh, the Global Content Marketing Manager from CJ ENM, SERIES MANIA 2024)

Before the screening, Lise Haulshalter, the manager of the programming team of SERIES MANIA, and Hannah Suh, the manager of CJ ENM's International Content Marketing portrayed their high anticipation through a brief interview session. Pinpointing the sensitively drawn psychologies between the characters of the story as the most charming aspect of the drama series, Suh introduced how the adaptation of its original webtoon and the casting was thoroughly planned for it. Suh also prepared a special shoutout video of the main cast starring in "Pyramid Game" to further exhilarate the crowd.

(Special Screening Section, SERIES MANIA 2024)

After the screening, one of the audiences expressed how much she enjoyed the show by sharing her thoughts as follows: "In Europe, it's not common to experience group bullying like this, so the story was unique and captivating. The series was intriguing since not only was it fresh, but also had the combination of tension and humor. I was eager to watch the next episode after finishing the screening".

Regarding the successful screening of "Pyramid Game", Fasino added, "Lille is definitely riding the Korean wave. Spectators crowded the hall of the UGC Ciné-Cité theatre last night to watch "Pyramid Game". As it is now becoming customary at Series Mania, the discovery of a new Korean drama phenomenon in Lille is a unique experience and one of the highlights of the event for festival-goers. Eager to watch the rest of the episodes, some members of the audience even stopped staff members of the festival to ask when the series will be available in France!"

Anne Masuda, the VP of Digital Distribution from Paramount Global Content Distribution also shared, "The success of "Pyramid Game" at SERIES MANIA 2024 is a testament to the universal appeal of the title. We are so excited to introduce this latest thrilling series to global audiences together with our growing slate of K-Content from CJ ENM. "Pyramid Game" is sure to be a favorite among fans of Korean content and beyond".

Sebastian Kim, the Director of CJ ENM's International Content Sales & Acquisitions additionally stated, "We believe the Special Screening and the European premiere of "Pyramid Game" have set the milestone for the title to spread its wings further. By highlighting how well-made it is, "Pyramid Game" will strongly grasp global fans' attention.

Meanwhile, "Pyramid Game" is now available to stream on the No.1 K-Content streaming platform, TVING, in Korea, and will launch globally on Paramount+ this year. The show is licensed by Paramount Global Content Distribution outside of Korea, Japan, and Taiwan.

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"Pyramid Game" is directed by Park So-yeon-I, written by Choi Soo-yi, and features Kim Ji-yeon, Jang Da-ah, Ryu Da-in, Shin Seul-ki, Kang Na-eon, Jeong Ha-dam. Broadcasting information in Korea: 2024/02/29~Now airing, Thu on TVING.